Attractr is a mobile based application that allows real estate agents to recruit other agents to their organization or team. I chose the word Attractr because it has a dual meaning as the app and service acts as the Attractor. The agents who utilize the service become an attractor and build their teams within their real estate brokerage. The cohesive identity created for Attractr allowed them to create an app that is easily recognizable and marketable to real estate agents.
